Know When to Use Bridge Warrants

LRS in the Wild<

Sometimes, your readers will agree with you for reasons< that you might not expect. While at times it can be hard to predict these shared values, being aware of them can make your arguments more acceptable to your readers.

See the Principle in Real Life<

In the clip below, Alexis Ohanion explains the real reason behind the successful campaign by the environmental activist group Greenpeace to end whale hunting in Japan. As you watch the video (paying particular attention to the description of Greenpeace's polling strategy from 0:40 onwards), consider:

  • Why did Greenpeace think people were inspired to get involved?
  • What, according to Ohanion, is the real reason for audiences’ interest?
  • What happened once Greenpeace embraced this unexpected reasoning?

"How to Make a Splash in Social Media." <
Ohanion, Alexis. "How to Make a Splash in Social Media." TED. 2009. Web. 30 July 2012.< Used according to Creative Commons License BY-NC-ND 3.0<.

At first Greenpeace resisted the participation of members of the Reddit community who didn’t seem to share a seriousness about Greenpeace’s goal of preventing Japanese whaling. However, when Greenpeace realized that Reddit voters could still contribute to their cause through a shared principle—that large numbers of people can make a difference when they work together—they were able to achieve their goal. In this lesson, you’ll learn how you, too, can target principles that you share with your readers in order to make your arguments more successful.